Social Media Marketing

(SOCIAL-MEDIA.AA1) / ISBN : 978-1-64459-472-8
This course includes
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About This Course

Gain a comprehensive understanding of the current social media landscape and its impact on modern marketing strategies and explore the evolution of social media and its pivotal role in shaping consumer behavior. This course is your gateway to acquiring the skills, strategies, and insights needed to propel your brand into the digital spotlight.

Skills You’ll Get

Get the support you need. Enroll in our Instructor-Led Course.


9+ Lessons | 100+ Exercises | 60+ Quizzes | 42+ Flashcards | 42+ Glossary of terms


40+ Pre Assessment Questions | 40+ Post Assessment Questions |



  • Why Social Media Marketing is So Popular?
  • What's in the Course?
  • Who Should Read This Course?

Understanding Social Media Marketing

  • Evolution of Social Media
  • What is Social Media Marketing?
  • Importance of Social Media in Marketing
  • Client Brief
  • Summary

Social Media Platforms

  • Overview of Popular Social Media Platforms
  • Choosing the Right Platforms for Your Business
  • Platform Demographics and Usage Patterns
  • Summary

Developing a Social Media Strategy

  • Setting Goals and Objectives
  • Identifying the Target Market
  • Creating a Content Strategy
  • Summary

Planning Social Media Campaign

  • Building a Content Calendar
  • Scheduling and Automation
  • Budgeting for Social Media Marketing
  • Summary

Content Creation Strategies

  • Content Creation
  • Visual Content: Images and Infographics
  • Video Content: From Short Clips to Live Streaming
  • Summary

Measuring Success with Analytics

  • Introduction to Analytics Tools and Services
  • Key Performance Indicators
  • Analyzing and Interpreting Social Media Data
  • Summary

Marketing Techniques

  • Organic Reach and Engagement
  • Paid Advertising on Social Media
  • Influencer Marketing Strategies
  • Summary

Emerging Technologies in Social Media Marketing

  • Augmented Reality and Social Media
  • Virtual Reality and Its Potential
  • Artificial Intelligence in Marketing
  • Summary

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